Download E-business and E-commerce for Managers PDF Free

E-business and E-commerce for Managers PDF
By:Harvey M. Deitel,Paul J. Deitel,Kate Steinbuhler
Published on 2001 by

Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage includes: planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.

This Book was ranked at 19 by Google Books for keyword Computers Technology Mobile Phones Tablets E-Readers best seller.

Book ID of E-business and E-commerce for Managers's Books is 0yR0QgAACAAJ, Book which was written byHarvey M. Deitel,Paul J. Deitel,Kate Steinbuhlerhave ETAG "Kw1Q7TYXPb0"

Book which was published by since 2001 have ISBNs, ISBN 13 Code is 9780130323644 and ISBN 10 Code is 0130323640

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Download E-business and E-commerce for Managers PDF Free

Download E-business and E-commerce for Managers Books Free

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