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The Network Is Your Customer PDF
By:David L. Rogers
Published on 2011 by Yale University Press


|An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it.|--Jeff Jarvis, author of |What Would Google Do | |This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world.|--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterprise Rogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In |The Network Is Your Customer,| he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta ...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match |your| customers, |your| business, and |your| objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

This Book was ranked at 8 by Google Books for keyword Computers Technology Networking Cloud Computing best seller.

Book ID of The Network Is Your Customer's Books is nL0nRxrvfYIC, Book which was written byDavid L. Rogershave ETAG "Oe9inLbCz20"

Book which was published by Yale University Press since 2011 have ISBNs, ISBN 13 Code is 9780300166019 and ISBN 10 Code is 030016601X

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Book which have "335 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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